Consulting.BootsnAll.com

Search Engine Marketing

The Problem
You know how it is: you're looking for something online, but don't know where to look – so you fire up a search engine to find what you need.

You're not alone in this. In fact, 84% of web pages are found and accessed via the major search engines (Google, AOL, GoTo, Yahoo!, etc.). Eighty-four percent. And that 84% is targeted traffic, looking for you – but the question is, will they find you?

Submissions Aren't the Answer
Perhaps those potential customers won't find you. One of the biggest frustrations we've heard from people who contact us, is that their sites do not come up where and as high as they would like.

Now, BootsnAll is by no means alone in the search engine field. Trouble is, the prevailing view among many business owners looking for better results, and among many firms offering solutions, is that rankings are just a matter of submissions, and the more engines you submit to, the better. But that's not the case, which you know especially if you've submitted and submitted, but still haven't seen results. While submissions have some use, on their own they will not give you the results you seek, no matter what the latest email ad ("Submit your site for only $29.95!") or the guy on the street says.

Getting Results
BootsnAll stands apart because of our approach. But if submissions aren't the answer, what is?

There is no across-the-board formula, no magic wand-waving to good rankings. If there is any key to search engine rankings, to attracting your share of that 84% of customers, it is a well-crafted website. Just as with business in general, a successful site and search engine rankings do not rely on gimmicks or quick fixes. Achieving desired results in engines, requires craftsmanship. It takes an eye to detail, from layout to code to content – and that's where we come in.

The Solution
BootsnAll's search engine work – in industry terminology, "Search Engine Optimization", or "SEO" for less of a mouthful – is a combination of art and science. It's good ol' craftsmanship, where instead of quick might-fixes like submissions, we dig in and get our hands dirty, redesigning, rebuilding, repurposing – taking your site and making it truly strong and comprehensive for search engines, while maintaining and improving its usefulness and attractiveness to customers.

We examine everything on your website – hosting, coding/current HTML, navigation, use of graphics, metatag listings, and all your content – and help you make necessary adjustments so that your site is better processed, and therefore ranked, by search engines.

Why should you have us do this? Because BootsnAll can help that 84% of search engine-using customers find you. Because whether you are launching your site or have been online for years, we can help get your web site into the engines, into higher levels of results, and get your products and services in front of the people who are looking for what you provide. Because we will help you get the results you want.

Rates for our SEO start at $500, depending on the size of your site and the scope of work agreed. Please contact us so we can start getting more customers to your website.